As DJ Lorant’s Royal Advisor Records (RAR) turns 10, The Best of Everything New York (TBOENY) sat down with the founder himself to discuss his NYC beginnings, building community through music, and the future of performing after COVID-19.
When asked what people should expect at a DJ Lorant performance there is no hesitation in the answer. “Expect to dance” says the man himself. From his early days in the NY club scene, listening and learning from legends like Junior Vasquez and Danny Tenaglia, getting people to groove to house, techno, and bass-driven melodies was always the goal.
In 2010, DJ Lorant turned his love of music towards producing with the creation of Royal Advisor Records. “Queer artistry is celebrated at RAR and putting a face to the music is what sets RAR apart from its contemporaries. Whereas most dance music labels are focused on single tracks, RAR is cultivating a community stable of artists that fans can get to know.”
While COVID-19 has sidelined live gatherings and events, DJ Lorant is taking this time to reflect on new material. “As a DJ, all I can do is hope for a cure. Nothing can take the place of actual interaction. As a producer, this is my time to create new art.” RAR isn’t standing still. Recently signed London-based artist Tareq is burning up the airwaves. New remixes of RAR hits are being released and a post COVID-19 anniversary event is still in the works.
Check out DJ Lorant’s top New York picks:
Best New York Bar: Nowhere Bar. Intimate, low-key, friendly staff. Great vibe & location on 14th St.
Best New York Pizza: Slice & Co. at 14th St & 6th Ave. Best for a slice on the go.
Best New York Shopping: West Village. Eclectic collection of modern and historic options with beautiful brownstones and cafes to enjoy while store-hopping.